ULTA is offering it both in-stores and online, so if you opt to get it in-stores, you'll get it in your hands right away. However, if you don't want to shop in-stores, then if you opt to get the palette online, shipping is free on orders over $35.
UrbanDecay.com has the same palette on sale for $27, but you have to spend $50 to get free shipping or with free 2-day shipping with ShopRunner. Consider splitting an order with friend to snag free shipping. It may be your best choice if you earn UD Junkie points.
Sephora.com also has the Urban Deday Smoky Palette on sale for $27, but shipping isn't free until you spend over $50. Again, you can split your order with friend, or consider getting at least two. You can choose samples at checkout, and you'll earn Beauty Insider Points.
The BEST place in my option to get it, is at Macy's.com where it's on sale for $27, but if you purchase two, you can use the coupon code 'FRIEND' to save $10 off your purchase of $50 or more. Plus, shipping is free with all beauty purchases. If you get two, use the coupon code, you'll pay just $44 for two shipped to your door, or ONLY $22 per palette!
Choose the option that's best for you, and don't wait to purchase!